What Lawyers Want from Social Media
Over the weekend, I presented “Social Media for Lawyers” with colleagues Mark Ressa and Brett Burlison at the State Bar of California Annual Meeting.
I estimate that we had approximately 60 attendees. (Pretty good, considering that there were prior presentations on social media at the four-day conference!)
Attendees’ area of greatest interest was search engine optimization (SEO) – how to show up on the first page (preferably, high on the first page) of relevant Google searches.
Presenting “Social Media for Lawyers” at State Bar Annual Meeting
On Saturday (September 25), at 2:15 pm, I will be on a panel presenting “Social Media for Lawyers” at the State Bar of California’s 2010 Annual Meeting. With 25% of my new clients during the past year coming directly from my online activities, I have been asked to help fellow lawyers understand that the law must be practiced with an eye on the future, rather than being stuck in the past.
As the sole business / transactional lawyer on the panel (Mark Ressa practices family law, and Brett Burlison is a personal injury lawyer), I have a different perspective from that of my colleagues. The topics that I will discuss include:
- Blogging successfully
- Using social media sites (LinkedIn, Avvo) to generate blog traffic
- Developing an effective social media methodology (why, who, what, where, when, how)
- Complying with ethical requirements (testimonials, confidentiality)
* * *
Follow-up: What Lawyers Want from Social Media discusses what I saw and learned at the session and provides access to our PowerPoint slides.
Dana H. Shultz, Attorney at Law +1 510-547-0545 dana [at] danashultz [dot] com
This blog does not provide legal advice and does not create an attorney-client relationship. If you need legal advice, please contact a lawyer directly.
