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What Lawyers Want from Social Media

Over the weekend, I presented “Social Media for Lawyers” with colleagues Mark Ressa and Brett Burlison at the State Bar of California Annual Meeting.

I estimate that we had approximately 60 attendees. (Pretty good, considering that there were prior presentations on social media at the four-day conference!)

Attendees’ area of greatest interest was search engine optimization (SEO) – how to show up on the first page (preferably, high on the first page) of relevant Google searches.