The High-touch Legal Services® Blog…for Startups!

© 2009-2021 Dana H. Shultz

FTC Endorsement Guides FAQ Updated

Seal of the Federal Trade Commission, this post being about the FAQ for the FTC Endorsement GuidesSeveral years ago, I wrote about the FTC Endorsement Guides. (These are known more formally as the Federal Trade Commission Guides Concerning the Use of Endorsements and Testimonials in Advertising.) This post discusses a recent update to the FAQ for the FTC Endorsement Guides.

Scope of the FTC Enforcement Guides

The following excerpts from the Introduction to the FAQ provide a succinct overview of the scope of the FTC Endorsement Guides. (more…)