From time to time, developers inquire about best practices in marketing their mobile apps and protecting users’ privacy. Last month the Federal Trade Commission expressed its opinion on these issues (Marketing Your Mobile App: Get It Right from the Start).
On the marketing side, the FTC has two guidelines:
- Tell the truth about what your app can do.
- Disclose key information clearly and conspicuously (make sure that users actually notice your disclosures and are able to understand them).