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  1. 10/27/2009 | 3:18 pm Permalink

    Aside from the law, why would you *want* to email somebody who has asked to opt-out? We shouldn’t just be motivated by staying out of jail, we should be trying to win customers by providing value. One million opt-out names is an immense list – that means they’ve gotten one million people angry enough to say “never contact me again.” Surely there’s a better way to market products.