This post is based on a Quora question about legal / business terminology that I answered recently. ? Q. What is the difference between a joint venture and a strategic alliance.
A. A joint venture involves creating a new entity in which the equity is shared by the participants.
A strategic alliance is an agreement by which the participants pursue an objective while remaining independent organizations.
The difference is whether a new legal entity is created. This makes it essential that correct terminology be used when describing a relationship between businesses.
Dana H. Shultz, Attorney at Law? +1 510 547-0545? dana [at] danashultz [dot] com
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